Have you ever wondered what schoolteachers and car sellers have in common? Or what is the difference between real-estate agents selling houses for a client and selling for themselves? 'Freakonomics' by Steven D. Levitt and Stephen J. Dubner explore the hidden side of these interesting things from daily life. They use a different perspective to explain these things using economic principles.
The Case of Schoolteachers and
High-stakes Testing
In 'Freakonomics', a
case study is mentioned by Levitt and Dubner. Chicago had employed high-stakes
test in 1996 and a school with low scores would be placed on probation and face
the threat of being shut down. The staff of the school will be dismissed or
reassigned. The intention of the test is to raise the standards of learning and
gives students incentives to study. After the policy has deployed, cheating of
students helped by teachers were found out. There were even teachers, erasing
the wrong answers and fill in correct ones when they have collected the papers.
The teachers prioritise
their job security over the learning of their students. In economic terms it is
known as the principal-agent problem because the purpose of teachers, students
and the government does not meet. This is usually caused by a difference in
interests of the principal and agent and also asymmetry information between
them. In this case, the teachers need a high test score to keep their jobs but
do not have the ability or intention to boost the standards of learning. Cheating
to obtain a higher score does not meet the intention of the government and the
students. The result of this is the waste of resources which is a market
inefficiency. Therefore, it is also a market failure.
But how does that have
to do with selling cars? When a seller is selling a used car, he knows the
history of the car while the buyer does not. Buyers, aware of this asymmetry,
might be reluctant to pay premium prices for used cars, scared that they might
end up with a ‘lemon’. This is also a principal-agent problem caused by
asymmetry information where the buyer and seller does not have the same estimation
for the car. This leads to a market inefficiency where good-quality used cars
are undervalued and might not be traded at all, demonstrating a clear market
failure like the example above as well.
The Case of real-estate agents
Another study mentioned
by Levitt and Dubner is real-estate agents. Real-estate agents tend to sell
much cheaper if the house is owned by their client but more expensive if the
house is owned by themselves. The study also found that an agent keeps her own
house on the market an average ten extra days, waiting for a better offer. This
is because the real-estate agent only earns a small percentage of the final
sale price. Increase the sale price by a small margin requires a significant
amount of effort but can only have a small amount of additional earning. On the
other hand, real-estate agents can earn all the extra amount if they are
selling their own house.
This shows the
asymmetry purpose between real-estate agents and their client. Also,
real-estate agents have asymmetry information. They have access to the
inventory of similar houses, the recent sales trends, the tremors of the
mortgage market, perhaps even a lead on an interested buyer. Under information
asymmetry, principals may not know the commission price at which the agent
sells the house, so they face the threat of hidden information and adverse
selection when contracting with agents. Besides, agents may engage in hidden
behaviors such as aiming for a quick deal. Such moral hazard and adverse
selection often lead to damage to principals' interests and distortion of
market prices, triggering market volatility and failure. This is a clear
illustration of principal-agent problem and market failure.
Therefore, principals
can use cost sharing strategies where the key to success is that the contract
utility outweighs the agent's reservation utility, thus motivating agents to
obey instructions. If principals find the final closing price is lower than the
actual valuation of the house, they have the right to claim damages from
agents. Conversely, principals can set incentives (incentive-compatible
constraints): when the house sells for a higher price, the agent is paid more,
and agents are more motivated to help principals make a better deal. Contract
theory is also applicable to address other market failures oriented towards
asymmetric information.
Through engaging
storytelling and rigorous analysis, 'Freakonomics' offers a fascinating glimpse
into how market failures and the principal-agent problem manifest in various
sectors. By applying microeconomics theories into real-life situations, Levitt
and Dubner encourage reader to explore the world of economics.
Some extension
Information asymmetries
are specific to different markets. Diamond has mentioned in his research that the
monitoring of loans by a single intermediary holding private information can
deviate credit markets from the competitive market structure of efficient
allocation. However, information can be traded in other markets. In another study,
Leland and Pyle show that setting information intermediaries can increase
returns and thus promote efficient allocation of market resources. Furthermore,
Admati and Pfleiderer's study demonstrates the possibility that contractual
theory of real estate markets is mechanistically robust. Therefore, facing
information asymmetry, different markets should have different solutions, such
as strengthening regulation (covenants) and information transparency
(third-party information intermediaries). It helps market participants to
better understand each other and achieve a win-win situation in which both
parties' interests are maximized and market resources are efficiently
allocated.
Reference list:
Admati, A.R. and
Pfleiderer, P. (1994) ‘Robust Financial Contracting and the Role of Venture
Capitalists’, The Journal of Finance, 49(2), pp. 371–402. Available at: https://doi.org/10.2307/2329157.
Diamond, D.W. (1984)
‘Financial Intermediation and Delegated Monitoring’, The Review of Economic
Studies, 51(3), pp. 393–414. Available at: https://doi.org/10.2307/2297430.
Leland, H.E. and Pyle,
D.H. (1977) ‘Informational Asymmetries, Financial Structure, and Financial
Intermediation’, The Journal of Finance, 32(2), pp. 371–387. Available
at: https://doi.org/10.2307/2326770.
Levitt, S. D., & Dubner, S. J.
(2006). Freakonomics: a rogue economist explores the hidden side of everything.
New York: Harper Trophy
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